Siwei Lyu Quoted in NBC News on Media Integrity

NBC News quoted Siwei Lyu, Professor in the Department of Computer Science and Engineering, in a story about copyright and deepfake concerns with OpenAI’s newly released app Sora.

“Multiple layers of authentication are key to proving where AI-generated content truly comes from. ”

Siwei Lyu, SUNY Distinguished Professor in the Department of Computer Science and Engineering and co-director of the Center for Information Integrity, was quoted in NBC News about the copyright and deepfake concerns surrounding OpenAI’s new video-generation app, Sora.

Lyu noted that while OpenAI has introduced visible and invisible watermarks and metadata tracing tools to identify AI-created videos, their effectiveness remains uncertain without independent testing. He emphasized the need for multiple layers of authentication to ensure transparency and trust in AI-generated media, as questions grow over Sora’s potential for misuse and copyright infringement.

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