Jacob Neiheisel Analyzes Mamdani’s Social-Media-Driven Mayoral Victory
Newsweek quoted political scientist Jacob Neiheisel in an article about how Zohran Mamdani won the New York City mayor's race by following President Trump’s strategy.
Associate Professor Jacob Neiheisel, Department of Political Science, was featured in Newsweek in an article examining how Zohran Mamdani won the New York City mayoral race by leaning heavily on social and alternative media—much like President Trump.
Neiheisel explained that while many campaigns try to use unconventional outreach, certain candidates connect more naturally with voters on these platforms. He noted that Mamdani, like Trump, resonates with audiences in a way that makes nontraditional media strategies especially effective.
