CBC quoted Jacob Neiheisel, associate professor of political science, in an article about the success of the Canadian anti-tariff ad that featured excerpts from a speech by President Ronald Reagan.
Jacob Neiheisel, in this CBC article offered analysis on Ontario’s high-profile anti-tariff advertisement that used audio from a 1987 Ronald Reagan speech. He explained why the ad was unlikely to face legal challenges in the U.S. and discussed how cross-border messaging can sometimes spark political backlash.
Neiheisel noted that ads like this can stand out and spark discussion, even if they don’t convince everyone. Neiheisel pointed out that using a former president’s words can be an effective way to get noticed, but it can also create tension when the message crosses national borders.