The guidance in this section pertains to UB Athletics primary marks, wordmarks and team lockups.
A special set of wordmarks is available for use at a small scale. These adjusted versions should be used for any application 3 inches wide or smaller. Use good judgment to ensure legibility. A mark that is too small serves no communicative function.
Adequate clear space of one-half the letter height should be observed around the spirit mark and wordmarks in all uses.
x = 1/2 cap height
Please be aware that proper clear space on merchandise may differ from the guidance here. Contact UBTrademarks@buffalo.edu for more information.
Athletics marks can be used in the following color combinations. However, the combination of UB Blue on Townsend Gray is not suitable for digital applications, as it does not meet accessibility requirements. It should be reserved for print applications such as limited-edition apparel.