Using UB’s hashtags in your social media posts have many benefits. First and foremost, hashtags give your posts more visibility. They not only help fans find your content, but also allow other members of the UB community to easily see your posts (and potentially share them).
#UBuffalo is UB’s primary hashtag. Use this on every post, where applicable.
#UBhornsUP is UB’s spirit hashtag. Use this for athletics posts, or to convey pride.
Use #Good2BeBlue to convey pride in the UB community.
DON’T Use #UB, #Universityatbuffalo, #SUNYatBuffalo or other versions of UB’s name.
DON’T Use #hornsup
DON’T Use #HereisHow
DON’T Create Your Own
Want to learn how to effectively use hashtags on each of your channels? Check out our presentation below.
Social Media Circle Presentation: July 26, 2016
Presenters: Tracey Eastman, UB University Communications