Using UB’s hashtags in your social media content has many benefits. By leveraging these hashtags consistently from all official UB accounts, we allow our community to more easily find our content. This not only amplifies our content's reach, but allows other members of the UB community - especially those who may not yet be following your account - to easily see your posts (and potentially share them).
#UBuffalo is UB’s primary hashtag. Use this hashtag on ALL posts to reach our UB community.
#UBhornsUP is UB’s spirit hashtag. Use this for athletics posts, or to convey pride.
#UBTrueBlue is our community hashtag. Use this to convey pride as a member of the UB community.
For examples on how to use each hashtag, refer to the photo gallery below:
#UBuffalo is the university's primary hashtag and should be used on ALL posts across ALL channels. Note that #UBuffalo can, and should, be used in conjunction with other university hashtags or topical hashtags (e.g. #spacecraft), such as in this example, to reach both the UB community and those interested in a given topic.
Use #UBhornsUP for Athletics content OR to convey pride in the university. Note that #UBuffalo should be used on ALL posts across all channels, in conjunction with #UBhornsUP or other university hashtags.
Use the #UBTrueBlue hashtag to convey the emotional connection and pride that comes with being a member of the UB community. Note that #UBuffalo should be used on ALL posts across all channels, in conjunction with #UBTrueBlue or other university hashtags.
Best practices for hashtags vary on each social media channel, but generally, should be leveraged to better reach not only our UB community, but also those interested in a given subject matter. To do so effectively, follow these best practices:
Use multiple UB hashtags:
Leverage topical hashtags to increase reach, when appropriate:
If your content celebrates or impacts WNY , consider using either #Buffalove or #BuffaloNY (or both) to reach more people in the community and build pride locally.
There may be instances when a campaign or initiative-based hashtag is needed for your unit.
Creating a new hashtag is only advisable when your product or campaign will have a long life, be promoted in other media (e.g. print, flyers, broadcast) or has proven wide recognition.
When creating a hashtag, be sure to follow these recommendations:
Make sure you can 'own' your hashtag
Avoid acronyms as much as possible.
Use dates strategically.
Use it in conjunction with #UBuffalo.
DON’T Use #UB, #Universityatbuffalo, #SUNYatBuffalo or other versions of UB’s name.
DON’T Use #hornsup
DON’T Use #HereisHow