Using UB’s hashtags in your social media posts have many benefits. First and foremost, hashtags give your posts more visibility. They not only help fans find your content, but also allow other members of the UB community to easily see your posts (and potentially share them).
#UBuffalo is UB’s primary hashtag. Use this on every post, where applicable.
#UBhornsUP is UB’s spirit hashtag. Use this for athletics posts, or to convey pride.
DON’T Use #UB, #Universityatbuffalo, #SUNYatBuffalo or other versions of UB’s name.
DON’T Use #hornsup
DON’T Use #HereisHow
DON’T Create Your Own
The guidance on this page will help you determine when, and how, to use UB's primary hashtags to reach the full UB community - but don't forget about reaching users outside of UB!
Leverage topical hashtags with a large reach (in conjunction with the UB hashtags on this page) to ensure that your content is seen by others interested in a given subject matter. Just be sure you know the meaning and origin of the hashtags you use and are prepared to be part of that conversation.