Social media presents a myriad of challenges, including constrained and variable profile image sizes, naming structure limitations, differences between desktop and mobile viewing, accessibility requirements, etc. This is why it’s important to strictly adhere to the directions outlined below, which ensure consistency when presenting the UB brand across social media. These instructions also provide units flexibility to demonstrate the account’s uniqueness and content focus.
University Communications conducted extensive research and testing, looking at industry best practices, peer institutions and ever-evolving channel specifications to develop these guidelines for implementation on Facebook, Instagram, LinkedIn, Twitter and YouTube accounts.
UB social media accounts that abide by these guidelines and are in good standing will:
Accounts that do not adhere to UB’s social media or brand guidelines will not be recognized as an official account and may be reported for trademark/copyright infringement.
Please work with your unit’s senior communicator and/or social media manager to determine the best profile image for your channel.
The stand-alone interlocking UB is strictly reserved for the main university accounts managed by University Communications.
Units with brand extension lockups may use either a photograph to depict their channel’s purpose or the white stacked master brand mark on a blue background.
Units with a sub-brand lockup may also use a photograph or the blue stacked master brand mark on a white background.
Please note: This gallery will be updated periodically.
|LONG-FORM EXAMPLES (PREFERRED)||SHORT-FORM EXAMPLES|
Pharmacy and Pharmaceutical Sciences | University at Buffalo
University at Buffalo Pharmacy and Pharmaceutical Sciences
Pharmacy | UBuffalo
Exercise and Nutrition Sciences - University at Buffalo
University at Buffalo Exercise and Nutrition Sciences
Exercise and Nutrition Sciences - UBuffalo
UBuffalo Exercise and Nutrition Sciences
Student Experience | University at Buffalo
University at Buffalo Student Experience
Student Experience | UBuffalo
UBuffalo Student Experience
Engineering and Applied Sciences - University at Buffalo
University at Buffalo Engineering and Applied Sciences
Engineering - UBuffalo
Research and Economic Development | University at Buffalo
University at Buffalo Research and Economic Development
Economic Development | UBuffalo
Libraries - University at Buffalo
University at Buffalo Libraries
Libraries - UBuffalo
Please note: Whether you can use a pipe or dash is channel dependent.
If your account represents a service at UB rather than a specific unit or department, or you share a social media account with other UB departments or units, use your profile name, username and bio to reflect the purpose of your account instead of listing departmental names. Shared accounts or service-related accounts should follow the brand extension profile image guidelines, as detailed above.