Our social channels should be a safe and engaging space where our followers feel they can add to the dialogue. UB’s Comment Guidelines help set expectations about what we consider to be acceptable practice, as well as how we will moderate comments to protect that environment.

Learn about the standards and practices that are required for all official university social media accounts.

Social media presents a myriad of challenges, including constrained and variable profile image sizes, naming structure limitations, differences between desktop and mobile viewing, accessibility requirements, etc. UB’s Social Media Profile Guidelines ensure consistency when presenting the UB brand across social media as well as flexibility to demonstrate the account’s uniqueness and content focus.

Using UB’s hashtags in your social media content has many benefits. By leveraging these hashtags consistently from all official UB accounts, we allow our community to more easily find our content. This not only amplifies our content's reach, but allows other members of the UB community - especially those who may not yet be following your account - to easily see your posts (and potentially share them). 

Whether there is severe weather on the horizon or an unforeseen crisis on campus, we put our UB community first.

Meet Little Victor! UB’s favorite mascot has been emojified and is now an official registered trademark. A full suite of Little Victor graphics is available for use across official university social media accounts, as well as recognized student group pages.