Whether there is severe weather on the horizon or an unforeseen crisis on campus, we put our UB community first.
Adhering to these social media crisis communication guidelines will ensure that we are communicating as quickly and efficiently as possible on our social media channels to give students, parents, faculty and staff the accurate information they need, when it matters most.
In accordance to UB’s Division of University Communications Crisis Communications Manual, the following principles will be adhered to in all university official communications:
During large, medium or small-scale crises, University Communications (UC) follows specific procedures to alert faculty, staff, students and other stakeholders, as outlined below:
All official crisis communication on social media will initially come from the UB Alert Twitter account. This alert will be shared on UB’s institutional Facebook and Twitter account, as appropriate. Depending on the message, communication may also be sent out on UB’s official Instagram or Snapchat.
How should all other university social media channels operate during an emergency?
We also recommend that UB social media accounts take the following steps in the event of an emergency:
In certain crises, University Communications may also email special instructions to UB community managers. Be on the lookout and ready to assist when needed.
Any questions about UB’s crisis communication social plan can be sent to Rebecca Bernstein.