The following guidelines apply to all official UB social media accounts.
All social media accounts that speak on behalf of the University at Buffalo, represent a university unit or department or are administered or managed by university personnel to conduct official business are considered official UB accounts.
This includes, but is not limited to, social media accounts promoting administrative and academic units, research centers and institutes or athletics teams.
Please note that this does not apply to student-run clubs/organizations or personal social media accounts set up by students, faculty or staff for individual use.
All official UB social media accounts must:
All admins (Account Owners and/or Account Managers) of official UB social media accounts should coordinate with their Unit Social Media Lead, as defined and agreed upon by each unit, on overall strategy, issues management and participation/collaboration in university initiatives.
For a breakdown of social media roles and responsibilities, view UB’s social media governance model [must login to view].
Additionally, all account admins must:
All official UB social media accounts are expected to abide by the following guidelines:
Adhere to all federal and state laws and regulations as well as university policies and guidelines.
This includes, but is not limited to:
Any content that is published by an official UB account will be viewed by our audiences as an official stance or statement from the university.
Therefore, content must be about, and promote, the university and/or the unit with which the account is associated, as outlined in your unit and account social strategy.
Furthermore, official accounts are not the venue for reflecting personal points of view. Accounts that speak on behalf of the university must not be used to express the positions of individual faculty/staff associated with the unit or department it represents unless it is relevant to the account’s social strategy and meets the criteria above (e.g., faculty expert perspectives related to their respective research, statements from deans/senior leadership).
Keep in mind:
Remain active and commit to a posting frequency.
Regularly monitor the account and address issues or inquiries.
Accounts that adhere to the guidelines above are considered official UB accounts and are eligible to:
Accounts that do not abide by these guidelines:
Last Updated March 30, 2023