Victor Bull holding a cell phone with social media apps open.

Building Your Strategy

Successful social media accounts have strong, well thought out strategies.  

As you build yours may want to consider:

  • How social media will fit into your marketing strategy
  • Whether (and where) your audience expects to find your content on social media
  • Whether there is already a UB channel devoted to providing similar content
  • Whether you have both the content and time to maintain a channel
  • Getting approval from your unit’s Senior Communicator or Leadership. They will be accountable for anything that happens on your social media channels
Consider Collaborating

There are lots of ways to promote your content on UB social media. After all, there are more than 200 official accounts at UB, most with strong, established followings. Often, sharing your content with owners of existing channels, rather than investing in your own social channel might be the best business solution. | See our UB Social Media Directory.

Get Started

Fill out the Social Media Strategy Worksheet

Our UB Social Media Strategy Worksheet helps ensure your success by leading you through our planning process before you commit to a social media channel.

Download the UB Social Media Strategy Worksheet Download docx(31 KB)
Examples of completed strategies
Download an Example of a Completed Strategy Form
University at Buffalo Facebook
@UniversityatBuffalo Instagram
@UBuffalo Twitter
University at Buffalo LinkedIn
University at Buffalo Pinterest

Review our Best Practices

There are so many things to be aware of when building a strategy. These UB best practices are filled with rich information that will enhance your knowledge and skills.

Review our Best Practices

Familiarize yourself with our Guidelines

It’s important to know the expectations before you start. Spend some time getting up to speed with UB’s Social Media Guidelines.

Review our Guidelines
Understand the Expectations for Monitoring and Responding