If you are planning to close or decommission one of your social media accounts, follow the best practices below.
Before you start deactivating your account(s), consider the following:
Once you have made the decision to close your social media account(s), it is recommended that you deactivate them over the course of four weeks to ensure your active followers have seen your communications and allow them time to migrate to any new or existing shared/partner account(s), as appropriate.
Use the following workback schedule as a guide to communicate the account closing to your followers:
Post 1: One month prior to closing account:
Post 2: Two weeks prior to closing account:
Post 3: 48-hours prior to closing the account:
Close the account:
Notify all stakeholders:
Important news for our followers! 📢 The [NAME OF TEAM AND SOCIAL ACCOUNT] channel will be closing [DATE], but there are PLENTY of ways to stay connected with #UBuffalo. Follow [TAG APPROPRIATE ACCOUNT] now so you don’t miss a thing! We’ll see you over there. 👋
Step 1: Go to Page Roles OR Meta Business Manager and update the list of admins and remove any connected ad accounts and apps:
Step 2: If you’d like to preserve any information from your page, request a download of the page info or data (instructions below). This can take up to one week to get (typically provided within 48 hours):
Step 3: On the date of close, choose one of the following options:
Step 1: If the Group is public, go to the Group Settings, and make the group private.
Step 2: Go to the Members Tab of the Group and remove any admins that no longer need access as well as any connected ad accounts and apps. Keep in mind:
Step 3: To permanently delete the Group, all members of the group must first be removed.
Step 1: If connected to Meta Business Manager, remove any admins that no longer need access as well as any connected ad accounts and apps
Step 2: Save your account credentials in a shared location (e.g. Box) so your department/unit retains access to the account
Step 3: If you’d like to preserve any information from your account, request a Data Download. This can take up to one week to get (typically provided within 48 hours).
Step 4: On the date of close:
Step 5: Set a reminder in 6 months to assess whether you want to permanently delete the page
Step 1: Make sure you meet LinkedIn’s criteria to have your page deactivated
Step 2: If you’d like to preserve any information from your account, export the page analytics.
Step 3: On the date of close, permanently deactivate the page.
Step 1: Consider changing the email address associated with the account to an email address that you do NOT plan to utilize for a future/new Twitter account, as it will continue to be linked to that email after it’s deactivated
Step 2: Save your account credentials, including the updated email address, in a shared location (e.g. Box) so your department/unit has a record of it for the next 30 days (this is how long it will take for the page to be permanently deleted)
Step 3: If you’d like to preserve any information from your account, follow the instructions below to download your account content or analytics. This can take up to one week to get (typically provided within 48 hours):
Step 4: On the date of close, choose one of the following options:
In addition to closing the accounts, be sure to remove or update references to the social account from other sources, including:
Be sure to also log out of all devices.
Finally, notify your Unit Social Media Lead and University Communications that the account(s) has/have been closed to ensure all directories and listservs are up to date