Guidance for Closing Social Media Accounts

Step 1: Go to Page Roles OR Meta Business Manager and update the list of admins and remove any connected ad accounts and apps:

• It is recommended that at least two admins from your unit/department remain owners of the page, as to not lose access, but other admins who no longer need access can be removed
• Be sure to store this information in a shared location (e.g. Box) so your department has record of it

Step 2: If you’d like to preserve any information from your page, request a download of the page info or data (instructions below). This can take up to one week to get (typically provided within 48 hours):

• Download page info
• Download page data/insights

Step 3: On the date of close, choose one of the following options:

1. Deactivate the page
   1. Deactivating the page his will allow you to effectively remove the page from public view (only admins will be able to see it), but retain access in the event you need to access or reactivate the page.
      
   2. Set a reminder in 6 months to assess whether you want to permanently delete the page.  
   3. If, at that point, you feel confident about the new direction and means of communicating without the social account, delete the page. If you still have reservations, take another 6 months and decide then. 
   4. If you’re not in need of the account after a year, it’s probably safe to remove.
2. Remove as much visibility as possible (follow this step if you are enrolled in the Unified Reporting Program)
   
   1. If you manage an Instagram account and are enrolled in Unified Reporting, do not permanently delete your Facebok page. This will disable your account in Sprinklr and prevent your Instagram data from pulling in the future. 
   2. Instead follow the steps outlined here to reduce visibility.

Step 1: If the Group is public, go to the Group Settings, and make the group private. 

• Only existing members of the group will still be able to engage. 

Step 2: Go to the Members Tab of the Group and remove any admins that no longer need access as well as any connected ad accounts and apps. Keep in mind:

• If you want to retain access to the Group without permanently deleting it, leave at least two admins from your unit/department in as admins of the Group
• Be sure to store this information in a shared location (e.g. Box) so your department has record of it

Step 3: To permanently delete the Group, all members of the group must first be removed.

• Once all members are removed, Facebook will automatically delete the Group

Step 1: If connected to Meta Business Manager, remove any admins that no longer need access as well as any connected ad accounts and apps

Step 2: Save your account credentials in a shared location (e.g. Box) so your department/unit retains access to the account

Step 3: If you’d like to preserve any information from your account, request a Data Download. This can take up to one week to get (typically provided within 48 hours).

Step 4: On the date of close:

• Temporarily deactivate the account. 
  • This will hide your page and your content from all users, but allow you to retain access in the event you need to access or reactivate the page
• Be sure to log out of all devices

Step 5: Set a reminder in 6 months to assess whether you want to permanently delete the page

• If, at that point, you feel confident about the new direction and means of communicating without the social account, delete the account. If you still have reservations, take another 6 months and decide then
• If you’re not in need of the account after a year, it’s probably safe to remove.

Step 1: Make sure you meet LinkedIn’s criteria to have your page deactivated

• If needed, make the necessary adjustments

Step 2: If you’d like to preserve any information from your account, export the page analytics.

Step 3: On the date of close, permanently deactivate the page.

Step 1: Consider changing the email address associated with the account to an email address that you do NOT plan to utilize for a future/new X/Twitter account, as it will continue to be linked to that email after it’s deactivated

Step 2: Save your account credentials, including the updated email address, in a shared location (e.g. Box) so your department/unit has a record of it for the next 30 days (this is how long it will take for the page to be permanently deleted)

Step 3: If you’d like to preserve any information from your account, follow the instructions below to download your account content or analytics. This can take up to one week to get  (typically provided within 48 hours):

• Download X/Twitter Account Archive
• Download X/Twitter Account Data.

Step 4: On the date of close, choose one of the following options:

1. Deactivate your account
   • The account will no longer be visible on X/Twitter, although X/Twitter will not permanently delete the account for 30 days from the date the deactivation request. 
   • Be sure to log out of all devices.
2. If you wish to retain access to the account OR retain ownership of the username (@handle), you can instead make the account private (rather than permanently deleting it) by following the steps below:
   • Update your settings to protect your tweets. This will limit visibility of your account to your followers only.
   • To ensure that no one can see the account's past activity, you will have to manually remove each follower.