Accessibility Guidance for Social Media

• Include alt text on all photos, graphics and other static visuals.
  • If text is embedded on an image/graphic, include that text verbatim in the image description.
• Add closed captions on all video content.
  • If a social media platform doesn't support closed captions, add open captions (burned-in text) directly to the video.
• Make sure color contrast is accessible.
• Use camelCase or PascalCase on hashtags that contain multiple words.
  
• Avoid acronyms and initialisms in posts whenever possible, unless the acronym is widely recognizable (e.g. NASA).
• Use a URL shortener to minimize characters.
• Avoid using special fonts and typefaces.
• Use emojis strategically and keep screen readers in mind.
  • Avoid using special characters to create images.

See the table below for a breakdown of key accessibility features available on each social media platform. When publishing video content on channels that do not support closed captions, open captions are required.