Open communication is at the heart of social media. Most users not only expect to be able to comment on your pages, but also to be acknowledged when they take the time to do so. Whether showing our fans some love, responding to questions or identifying issues, keep the following guidelines in mind.
Most user commentary simply reflects UB pride or an individual’s point of view. But sometimes what’s said online may be threatening, harassing or potentially harmful to UB’s reputation.
Part of your responsibility as a UB page administrator is to:
If the conversation becomes difficult, and problems arise, please reference our Issues Management page for guidance.
Our interactions with our audiences on social media can yield meaningful connections, but the public visibility of these interactions can sometimes result in unintended consequences.
Take, for instance, when a UB social media account follows a user, likes, shares or retweets a user’s post, or allows users to post events or promote causes on our pages. Interactions like these are seen as implied university endorsements of the individual or organization doing the posting (and what they stand for) or the message within that post.
As administrators of UB social media accounts, we must be aware that just because a user tags or follows our UB account, or includes our hashtag in their post, it does not necessarily mean the user is an advocate.
It is also important to understand that as administrators, we are acting and speaking on behalf of the university—not promoting our personal points of view.
As an administrator for a UB social media account, it is important that you:
Use your best judgement and remember that each action you take as a UB social media account administrator reflects on UB’s reputation. If you are in doubt about a user or need further assistance, please contact the UB Social team:
You can find more information on UB’s values, commitments and issue positions here:
If comments deal with unfamiliar topics, or topics for which you are not the subject-matter expert, forward the concern to UBuffalo Social.
If comments are abusive, harassing or threatening, follow the guidelines on our Issues Management page.
Need more information? Refer to University at Buffalo's Comment Guidelines for a breakdown of what UB considers acceptable commentary on UB's social channels. These guidelines help our readers share their thoughts in safe and engaging digital spaces.