All social media accounts that speak on behalf of the University at Buffalo, represent a university unit or department or are administered or managed by university personnel to conduct official business are considered official UB accounts.
This includes, but is not limited to, social media accounts promoting administrative and academic units, research centers and institutes or athletics teams.
Please note: Student-run clubs/organizations or personal social media accounts set up by students, faculty or staff for individual use are NOT considered official accounts.
Accounts that meet the criteria listed above are expected to abide by UB's Official Social Media Account Expectations in order to maintain their status as an official account.
Only official UB social media accounts are eligible for these features, which can significantly increase your visibility:
To become an official UB account and be eligible for the benefits listed above, start by creating your social media strategy.
There is so much to see at UB! Check out our full list of official UB social media accounts to stay connected, join the conversation or share ideas.