IT Communication and Engagement (ITCE)

IT Communication and Engagement is charged with informing the campus community about enterprise IT services through the UBIT website, social media, video and advertising campaigns, and partnerships with other campus communicators.

What we do

Outreach and Engagement

  • Create comprehensive and targeted advertising campaigns for IT service changes. Distribution channels include email, website news articles, posters, brochures, bus headliners, social media, video, digital signage and partnerships with other appropriately positioned campus communicators
  • Hold focus groups with campus constituents to gather critical feedback on IT service offerings
  • Partner with faculty IT liaisons to shape the next generation of IT services and evaluate prospective solutions
  • Conduct an annual Student Experience Survey to shape IT services and provide feedback on campaigns
  • Conduct regular presentations at student and faculty orientations and other sessions
  • Coordinate public responses with University Communications and UBIT leadership to matters of public interest
  • Use the UBIT Alerts System to communicate maintenance and unplanned outages to the campus

UBIT Services Documentation

  • Maintain documentation for dozens of IT services on the UBIT website
  • Develop instructional “how-to” videos for UBIT services
  • Design instructional signage for teaching stations and IT spaces
  • Collect and publish Key Performance Indicators of IT services, collected from departments across UBIT

Web Application Usability, Accessibility and Branding

  • Help ensure UBIT Web applications meet state accessibility criteria (Section 508 compliance) for document structure, color contrast, navigation and more
  • Review applications for appropriate UBIT terminology, clarity and simplicity
  • Conduct usability testing to evaluate existing and proposed UIs
  • Apply approved UB branding to third-party and homegrown applications
Still need help?

Contact the UBIT Help Center.