Reaching Others Brand Platform
How to Implement the Reaching Others Brand
Opportunities abound in areas across the university to implement the Reaching Others brand in the work of UB communicators. Each issue of a UB newsletter or magazine, for example, presents opportunities to support Reaching Others and demonstrate ways in which UB faculty, staff and students are making a difference in the world. Here are five samples of how University Communications has implemented UB's brand.
Include a Reaching Others ad
An advertisement appearing in UB Dentist, the newsletter of the School of Dental Medicine, focused on how the school is “Teaching Good Oral Health Habits for Life.” The story: “How much will good oral health be worth to this little girl as she grows up? As much as happiness itself. On Give Kids a Smile Day, February 5, 2010, the dental school will dedicate a full day to examining, treating and educating children from Buffalo public schools and the Bethel Head Start program. That’s a lot of happy futures. To see other ways the dental school and UB touch the community, visit www.buffalo.edu/reachingothers.”
Use stories to demonstrate UB's impact
The winter 2009 issue of UB Dentist highlighted the work of dental students as part of Buffalo Outreach and Community Assistance (BOCA) to provide dental care to underserved populations in the U.S. and around the world under the supervision of dental school faculty.
Emphasize Reaching Others in cover stories
The cover story in the fall 2008 issue of UB Today focused on work within the School of Public Health and Health Professions to develop assistive devices for people with disabilities and the elderly.
Create headlines and captions to support Reaching Others
A story in the summer 2009 issue of the School of Social Work’s newsletter, “Mosaics,” focused on new master’s degree recipients by profiling three new graduates. The brief text introducing the feature and referring to how all 181 new graduates will be improving the lives of others featured the headline “Reaching Others.”
Use a graphic promoting Reaching Others
Drop this attractive graphic into a print or online layout in conjunction with an article or to fill a space. You can use the free-standing graphic or a version accompanied by the brief text: “At the University at Buffalo, our purpose—our promise—is to reach others. It’s a promise that knows no bounds.”