Unit Identities

A unit signature is a way of adapting the UB logo to fit the needs of the university as they pertain to a particular school, office or department. Unit logos conform to and support the overall university signature and therefore promote the University at Buffalo brand. At the same time, however, they promote a clear, prominent and recognizable identity for each particular unit. These signatures can be used on all communications except university stationery.

Unit signatures are available for use by schools, departments and other units, at the discretion of the appropriate university officer (associate vice president, dean, chair, etc.).

Partnerships and Collaborative Efforts

Many units on campus develop partnerships or other collaborative arrangements with outside agencies, corporations, or organizations, and they wish to use the university's marks in combination with those of the outside agency so that the relationship between the two entities is promoted or displayed visually.

For permission to use the university's marks in combination with those of another agency, contact:

Non-standard Logos

Using non-standard logos prevents the university from promoting a clear, consistent public presence. Hence, logos that do not conform to the visual identity guidelines are strictly prohibited. The only alternative logo recognized by the University at Buffalo at the present time is the Division of Athletics logo. This logo is not authorized for use by other units of the university. Questions regarding its use should be directed to the Division of Athletics at 645-3141.

To request an exception to the rule against usage of non-standard logos or other kinds of identifiers, contact:

Other resources