Trademarks and Licensing

The names and marks of the University at Buffalo are valuable assets and should be presented with dignity and taste, both internally and externally.

The UB Office of Trademarks and Licensing serves university interests in the following areas:

  • Maintenance of the university's legal rights by monitoring and controlling the use of UB trade names and trademarks.
  • Promotion of the university's image by licensing goods that reflect positively on the university.
  • Protection of the university's interests associated with liabilities inherent in the production of manufactured goods representing the university.

For complete information on the UB Trademarks and Licensing program, please visit our website at:

Note: Names and marks representing the University at Buffalo are protected under New York State and federal copyright and trademark laws. Reproductions of the university's names and marks should not be provided to vendors without first checking on the specific trademark licensing requirements that may apply. For more information, contact the Office of Trademarks and Licensing.

Other resources

Editorial Standards

Your guide to the UB editorial style.

UB Logos, Templates and Photo Database

Resources to help you create publications with a consistent UB brand.

Reaching Others Brand Campaign

A new brand campaign showcasing the excellence of UBís people and programs.