Graphic Standards
Correct Usage of the UB Logo
Because the goal of UB's graphics standards is to promote a consistent visual presence for all schools, departments and offices of the university, it is important that all UB communications prominently display the UB logo and that the overall presentation of UB communications conforms to those standards.
This section of the Communications Toolbox contains guidelines for using various elements of the University at Buffalo visual identity, as well as information specific to various types of applications.
If you have questions about the guidelines, or would like to request an exception, please contact:
General Rules for Using the University Logo
- The logo should be used conspicuously on all university communications, preferably on the front cover of printed materials and on all pages of Web sites and an opening or closing frame of all videos and TV spots.
- The logotype must never be used without the interlocking capital U and B. Under certain circumstances, however—as a design element in a brochure, for example—the interlocking UB may be used without the logotype.
- The logo should not be reduced to less than one-half inch in width.
- Space around the logo should not be less than one-half the width of the logo size you are using.
For the Web
The university logo should appear prominently on the first screen of any Web site before scrolling.
When the logo is used in the manner illustrated in these examples, it ensures that an e-visitor immediately knows that he or she is visiting the University at Buffalo no matter how he or she has arrived at the site. This practice is illustrated in the screens above. Note that the university's home page, as well as secondary pages within the site, all feature the full university logo.
For Video/Multimedia
In video and multimedia applications (e.g., CD-ROM, disk, or PowerPoint presentations), the university name and logo should appear prominently on the splash screen and closing frame and should be used as a header or footer or icon as appropriate within the application.
What Not to Do
- The logo must not be altered in any way and should always be used in the proportion and configuration shown.
- Reproportioning or rotating the logo within the logo, or including it as part of a larger image, diminishes visual impact and undermines the goal of creating a strong image.
- Other graphics or design elements must not be placed in such a way that they interfere with the prominence of the logo. For example, the logo must never be used as a screen or printed over a photograph, patterned background, or anything else that might obscure its clarity and legibility.
- The "U" and "B" letterforms in the logo must never be used as the letters in a word. For example, uses such as UBuffalo are prohibited.
- No painting, sketch, sculpture, rendering, drawing, or other artistic interpretation or representation of the logo may be undertaken or commissioned. Such renditions distort the proportion and configuration of the logo and detract from the consistent use of the official university colors.
Other resources
UB Logos, Templates and Photo Database
Resources to help you create publications with a consistent UB brand.
Reaching Others Brand Campaign
A new brand campaign showcasing the excellence of UB’s people and programs.