Official Colors and Secondary Palette
Official University Colors
The official University at Buffalo colors are PMS 2935 (Blue) and PMS Cool Gray 9. The use of this color set creates a strong visual impact that reinforces the university brand identity.
Secondary Colors
The traditional university blue and gray will remain a dominant design element, but these colors are now enhanced by a fresh palette of secondary colors. This expanded color palette may be used to define a hierarchy of information or may be used for major headlines and background color blocks.
To ensure that the official university colors are displayed accurately regardless of the medium, use the color conversion chart below. Choosing the values shown in the conversion chart will guarantee the closest match to the official colors prescribed by the University at Buffalo's visual identity program.
Colors for Web and Electronic Media
All Web colors are given in RGB (255,255,255) and hexadecimal (#ffffff) values.
Official University Web Colors
To be used as a prominent design element.
| UB Blue | RGB: 4 , 26, 155 | HEX: 041A9B |
| UB Gray | RGB: 102 , 102, 102 | HEX: 666666 |
Secondary Web Colors (bright palette)
To be used as accents or backgrounds.
| Sky Blue | RGB: 128 , 157, 196 | HEX: 809DC4 |
| Green | RGB: 158 , 186, 41 | HEX: 9EBA29 |
| Orange | RGB: 229 , 147, 25 | HEX: E59319 |
Secondary Web Colors (muted palette)
To be used as accents or backgrounds.
| Teal Blue | RGB: 89 , 151, 156 | HEX: 59979C |
| Tan | RGB: 204 , 190, 82 | HEX: CCBE52 |
| Brown | RGB: 105 , 73, 18 | HEX: 694912 |
Colors for Print Media
The official university colors are PMS 2935 (UB Blue) and PMS Cool Gray 9 (UB Gray).
Official University Print Colors
To be used as a prominent design element.
| UB Blue | PMS 2935 | C=100, M=53, Y=0, K=0 |
| UB Gray | Cool Gray 9 | C=0, M=0, Y=0, K=65 |
Secondary Print Colors (bright palette)
To be used as accents or backgrounds.
| Sky Blue | PMS 284 | C=60, M=10, Y=0, K=0 |
| Green | PMS 583 | C=35, M=0, Y=100, K=5 |
| Orange | PMS 7408 | C=0, M=35, Y=100, K=0 |
Secondary Print Colors (muted palette)
To be used as accents or backgrounds.
| Teal Blue | PMS 7458 | C=60 M=0 Y=10 K=10 |
| Tan | PMS 458 | C=0, M=10, Y=70, K=20 |
| Brown | PMS 462 | C=0, M=30, Y=70, K=60 |