Use Downtown Campus to refer to UB’s buildings downtown. Use North Campus to refer to the Amherst campus. Use South Campus to refer to the campus at Bailey Avenue and Main Street. For example: Jane Smith works at UB’s Educational Opportunity Center, part of the Downtown Campus, but takes classes on North Campus and South Campus.
New York State
Capitalize as shown here, which is contrary to Associated Press style.
State University of New York
Always use State University of New York or SUNY on first reference, depending on the audience. State University of New York is acceptable for such publications as press releases targeting external audiences. Use SUNY on second reference: UB is part of the State University of New York (SUNY) and is the largest of SUNY’s 64 campuses. SUNY is preferred on first reference for publications targeting internal audiences. Other terms are not acceptable.
The formal name of our university is University at Buffalo, The State University of New York.
Use of this name properly designates UB as part of the State University of New York system. It is appropriate for formal communications and documents, and for use in conjunction with branding the university in print and online publications.
Less formal communications, as well as documents such as media releases, aimed at external audiences should always use University at Buffalo on first reference and UB on second and subsequent references.
In internal communications, use UB on first reference, as well as subsequent references.
It is not appropriate to refer to the university as the State University of New York at Buffalo, SUNY Buffalo, SUNYAB or similar variations.
To designate a school or unit as part of the University at Buffalo, the name of the unit should precede the name of the university, as in School of Management, University at Buffalo or School of Management at the University at Buffalo. To accomplish this in formal communications, use School of Management at the University at Buffalo, The State University of New York.
New York State Center of Excellence in Bioinformatics and Life Sciences
Always use UB’s New York State Center of Excellence in Bioinformatics and Life Sciences on first reference. On second reference, “the center” is acceptable.
Always use a space between “UB” and “2020”: Many regional leaders see UB 2020 as the key to driving economic development in Western New York.
SUNY Distinguished Professor
Within the State University of New York system, the rank of distinguished professor is an order above full professorship and has three co-equal designations: SUNY Distinguished Professor, SUNY Distinguished Service Professor and SUNY Distinguished Teaching Professor. When used in conjunction with reference to specific faculty members, the titles stand alone in that they do not incorporate the name of the faculty member’s department. Inorrect: Kenneth J. Takeuchi is a SUNY Distinguished Professor of Chemistry. Correct: Kenneth J. Takeuchi is a SUNY Distinguished Professor and professor in the Department of Chemistry.