UB Glossary

campuses
Use Downtown Campus to refer to UB’s buildings downtown. Use North Campus to refer to the Amherst campus. Use South Campus to refer to the campus at Bailey Avenue and Main Street. For example: Jane Smith works at UB’s Educational Opportunity Center, part of the Downtown Campus, but takes classes on North Campus and South Campus.

New York State
Capitalize as shown here

State University of New York
Always use State University of New York or SUNY on first reference, depending on the audience. State University of New York is acceptable for such publications as press releases targeting external audiences. Use SUNY on second reference: UB is part of the State University of New York (SUNY) and is the largest of SUNY’s 64 campuses. SUNY is preferred on first reference for publications targeting internal audiences. Other terms are not acceptable.

UB
Always use University at Buffalo or UB on first reference, depending on the audience. University at Buffalo is preferred for such publications as press releases targeting external audiences. Use UB on second reference. UB is preferred on first reference for publications targeting internal audiences.

UB’s New York State Center of Excellence in Bioinformatics and Life Sciences
Always use UB’s New York State Center of Excellence in Bioinformatics and Life Sciences on first reference. On second reference, “the center” is acceptable.

UB 2020
Always use a space between the terms “UB” and “2020”: Many regional leaders see UB 2020 as the key to driving economic development in Western New York.

SUNY Distinguished Professor
Within the SUNY system, the rank of distinguished professor is an order above full professorship and has three co-equal designations: SUNY Distinguished Professor, SUNY Distinguished Service Professor and SUNY Distinguished Teaching Professor. When used in conjunction with reference to specific faculty members, the titles stand alone in that they do not incorporate the name of the faculty member’s department.  Inorrect: Kenneth J. Takeuchi is a SUNY Distinguished Professor of Chemistry.  Correct: Kenneth J. Takeuchi is a SUNY Distinguished Professor and professor in the Department of Chemistry.

 

Other resources

Graphic Standards

Guidelines for maintaining the consistency of the UB brand.

Reaching Others Brand Campaign

A new brand campaign showcasing the excellence of UB’s people and programs.