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Given both the multifaceted nature of the University at Buffalo and the wide array of the university's publications—utilizing print, Web and other visual media—it is important to maintain a strong, consistent visual presence for the university and create an integrated look and feel in UB publications.
It is important that all UB communications prominently display the UB logo—the interlocking U and B—and that the overall presentation of UB communications conforms to graphics guidelines detailed in this toolbox. Logos that do not conform to the visual identity guidelines are strictly prohibited. The only alternative logo recognized by the University at Buffalo at the present time is the Division of Athletics logo.
If you have questions about how to use these logos:
Logos for Print Publications and Merchandise
This downloadable .zip file includes all University at Buffalo logos in eps and tif format as well as a pdf detailing colors and variations.
Logos for Web and Electronic Media
This downloadable .zip file includes all University at Buffalo logos in png and jpg format, as well as a pdf detailing colors and variations.
Download Reaching Others Logos
Logos for Print Publications and Merchandise
This downloadable .zip file includes all University at Buffalo—Reaching Others logos, the Reaching Others "bug" in eps and tif format, and a pdf detailing colors and variations.
Logos for Web and Electronic Media
This downloadable .zip file includes all University at Buffalo—Reaching Others logos, the Reaching Others "bug" in eps and tif format, and a pdf detailing colors and variations.
