Branding Tools
Put your best foot forward: following these guides will ensure that the presentation of your marketing project is authoritative, professional, and consistent with university style.
- UB Visual Identity GuideGuidelines on the presentation of the UB name, signature, colors, and seal. What to do—and what not to do—when using UB’s visual identity elements.
- UB Editorial Style GuideStyle guides, like this one compiled by the University at Buffalo Office of Creative Services, provide a set of standards to use when you're not sure how a word, term, or name should be spelled, punctuated, or used in any situation. It provides consistency so your readers won't be distracted from your message by variations in style.