Ready-to-Use UB Copy

How do you describe the University at Buffalo in a media release? What is UB 2020? What are the goals of UB’s comprehensive physical plan?

To assist UB communicators who are called upon routinely to address such questions in their work, this section of the Communications Toolbox provides succinct statements about UB and its key initiatives.

When it comes to these topics, it’s important that official communications contain clear and consistent language, rather than each writer’s unique take on a subject. Using the information provided here, all that you need to do is cut and paste.

If you have questions or suggestions for additional content:

UB boilerplate statement

The University at Buffalo is the largest campus in the State University of New York system and New York’s leading public center for graduate and professional education. Our more than 29,000 students pursue their academic interests through more than 400 undergraduate, graduate and professional degree programs. Founded in 1846, UB is a member of the Association of American Universities.

What is UB 2020?

UB 2020 is the University at Buffalo’s strategic plan, designed to transform it into a model 21st-century public university that will rise among the ranks of the nation’s public research universities.


UB 2020 is a vision for the University at Buffalo’s emergence as a world-class public research university and a strategic plan for fully achieving its vast potential. We envision enhanced educational opportunities for our students, more research discoveries that improve life for people throughout the world, and a greater economic impact on our region and New York State.

How is UB 2020 being implemented?

It is being implemented through investments in excellence in academic and other programs across the university.

UB’s investment in excellence includes investments in strategic strengths that were identified by UB faculty. The eight are: Artistic Expression and Performing Arts, Civic Engagement and Public Policy, Cultures and Texts, Extreme Events: Mitigation and Response, Health and Wellness Across the Lifespan, Information and Computing Technology, Integrated Nanostructured Systems and Molecular Recognition in Biological Systems and Bioinformatics. More than a third of new faculty hires in recent years have been “strategic strength” hires; others have been hired to enhance departmental or programmatic areas of excellence.

What is the UB 2020 timetable?

UB 2020 has no fixed timetable. The name of the plan was selected not as a deadline for its completion, but as a reference both to the far-sighted nature of the plan, and the clarity of vision need to achieve it. UB 2020 is the university’s present and its future; it is a long-range vision, and we have made a long-term commitment to it.

UB’s comprehensive physical plan

As part of its implementation of UB 2020, UB has developed and is implementing a comprehensive physical plan to guide the growth and transformation of its North and South campuses and create a new Academic Health Center on its Downtown Campus.

This master plan will create three distinctive campus environments tailored to their respective suburban, urban and downtown settings, better connecting them with one another and integrating them with their surrounding neighborhoods.

The plan calls for expansion of the university within the parameters of its North and South and an increase in its footprint and impact in Downtown Buffalo.  Among the plans to grow UB’s Downtown Campus is the proposed relocation there of the university’s Academic Health Center.

UB’s economic impact

UB has an annual economic impact of $1.7 billion on Western New York and New York State.

UB’s support of community jobs

Spending by UB’s more than 10,000 employees and 29,000 students, along with the thousands of visitors attracted to the region by the university, supports over 13,500 jobs in Erie and Niagara counties.

UB’s research expenditures

As a major public research university, UB’s annual economic impact includes more than $349.4 million in research spending, most of it from federal agencies like the National Institutes of Health.


UB spends more than $349.4 million annually on research, creating new knowledge that improves the lives of residents of Western New York, New York State and the world beyond.  Our research leads to new cures, improved processes, stronger materials, faster computers, smarter software, smaller machines and thousands of other improvements that flow from a great research university.

UB’s research funding already is responsible for more than 3,000 jobs on the North, South and Downtown campuses. These positions include faculty researchers, technical staff, research assistants and administrative staff—a highly skilled workforce that is the building block of a knowledge-based economy.

Other resources

Editorial Standards

Your guide to the UB editorial style.

UB Logos, Templates and Photo Database

Resources to help you create publications with a consistent UB brand.