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Division of University Communications
University at Buffalo (UB)
Division of University Communications
Identity and Brand
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Style Guides and Tip Sheets

Communicate clearly and correctly with the help of these custom guides and tip sheets. Find direction on nomenclature, usage, mechanics, editorial style, messaging and more.  

  • UB Style Guide
    10/15/26
    Learn whether or not we use the serial comma, along with other rules, standards and tips.
  • Graduate Communications Guide
    10/15/26
    Using the university’s message map as a starting point, this guide provides detailed instructions on how to adjust your messages for a graduate audience.
  • Advertising Tip Sheet
    10/15/26
    This tip sheet should be used to guide your approach before creating or placing an advertisement to promote a project, program, school or initiative.
  • Student Association Identity Guidelines
    10/15/26
    This guide provides direction for Student Association clubs creating merchandise and other forms of collateral.
  • Jacobs School of Medicine and Biomedical Sciences Nomenclature and Style Guide
    10/15/26
    This guide provides definitive instruction on how to reference the Jacobs School and its various entities.
  • File and Color Format Tip Sheet
    10/15/26
    This tip sheet outlines file and color formats to help you make an appropriate selection for a project.
  • COVID-19 Style Guide
    10/15/26
    Review detailed descriptions for how to correctly reference terms associated with the coronavirus pandemic.