Published October 31, 2025

An Amherst mom solved a problem. Now her products are in nearly 300 Target stores

As an Indian immigrant, Akruti Babaria didn’t want her son to miss out on the elements of their culture that she grew up with and left behind. So she created Kulture Khazana – a book company, then a toy, puzzle and craft company – with fun products to help him celebrate his heritage.

Turns out, a lot of other moms had the same wish. They’ve been so supportive of the products with online sales that Kulture Khazana just celebrated a major milestone: three of her products are for sale in nearly 300 Target stores.

Kulture Khazana participated in UB's Cultivator early-stage startup program, receiving mentorship, incubator space and a $100,000 investment.

Read the full story in The Buffalo News (paid subscription required).