Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

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University Communications’ activities are closely aligned with the goals of UB’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen UB’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
  3. Protect UB’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support UB’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.
  • FY2025 Quarter 2

    Fiscal years at UB run July 1 to June 30.

    • Brand and Reputation
      1/8/25
      This quarter, UC's reputation and student recruitment advertising efforts resulted in 7,721,304 impressions of UB ad content.
    • News and Earned Media
      1/6/25
      UC’s media relations team produced and edited 69 news releases, 6 media advisories and 4 tip sheets. Unique page views for News Center content totaled 314,849. Earned media (total news placements) was at 6,666. Faculty experts were quoted in 3,796 news stories.
    • Impact in Action
      1/9/25
      One issue of Impact in Action was deployed externally to 3,190 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 194 VPS, deans and department chairs. Respective open rates were 33.15% and 56.02%, far exceeding the industry average.
    • The UB Effect
      1/14/25
      Two issues of The UB Effect were deployed in Q2 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.4% (external) and 66.9% (internal), far surpassing the industry average.
    • UB Homepage
      1/6/25
      The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 471,895 page views.
    • Social Media
      1/6/25
      This quarter, UC’s social team generated 492 posts on UB’s main channels, reaching 2.6M users and producing 151,291 total engagements, including 41,626 link clicks on UB content.
    • UBNow
      1/3/25
      This quarter, UBNow readership remained strong with over 155,811 page views in Q2, and an open rate of 45.61% and a click rate of 7.13%.
    • Driven to Discover Podcast
      1/9/25
      This quarter, Driven to Discover produced three episodes and achieved 470 downloads. In all, 17 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 165 per episode.
    • True Blue
      1/8/25
      This quarter, the True Blue website generated 2,132 page views and 10,658 web interactions. 14 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,783 clicks and 1,822 page views. 
    • Trademarks & Licensing
      1/10/25
      This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 415 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 23 retail outlets (14 brick and mortar stores and 9 online retailers).
    • Merit Pages
      1/2/25
      UB's Merit program continued strong this quarter – recognizing 28 UB students for their accomplishments. The student email open rate was 96%, and the student click-to-open rate was 70%, proving students are eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      1/3/25
      UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters