Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

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University Communications’ activities are closely aligned with the strategic priorities and mission of the university and are focused on five primary objectives:

  1. Strengthen and amplify UB’s global reputation as one of the nation’s leading public research universities, increasing awareness and understanding of that distinction among key audiences. 
  2. Build pride, affinity, and engagement within the university community in support of UB’s leadership priorities.
  3. Protect and safeguard UB’s reputation and operational continuity through proactive issues management and effective crisis communications.
  4. Increase awareness and consideration among prospective students and families by positioning UB as an exceptional choice for talented students seeking opportunity at a leading public research university.
  5. Promote a welcoming, inclusive, and supportive university culture and environment.

  • FY2026 Quarter 2

    Fiscal years at UB run July 1 to June 30.

    • Brand and Reputation
      1/8/26
      This quarter, UC had three campaigns currently live including reputation, WNY parents, and domestic recruitment initiatives, resulting in nearly 30M impressions of UB ad content.
    • News and Earned Media
      1/7/26
      UC’s media relations team produced and edited 80 news releases, 4 media advisories and 9 tip sheets. Unique page views for News Center content totaled 206,811. Earned media (total news placements) was at 7,170. Faculty experts were quoted in 3,599 news stories.
    • Impact in Action
      1/7/26
      One issue of Impact in Action was deployed externally to 3,944 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 199 VPS, deans and department chairs. Respective open rates were 40.9% and 66.8%, far exceeding the industry average. The issue was also deployed to 24 people who subscribed through a UB research page. Their open rate was 66.7%.
    • The UB Effect
      1/9/26
      The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q4 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.0 (external) and 70.9 (internal).
    • UB Homepage
      1/9/26
      TheUB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 429,410 page views.
    • Social Media
      1/7/26
      This quarter, UC’s social team generated 564 posts on UB’s main channels, reaching 2.9M users and producing 162,543 total engagements, including 56,565 link clicks on UB content.
    • UBNow
      1/13/26
      This quarter, UBNow readership remained strong with over 1868,685 page views, open rate of 49.19% and a click rate of 13.760%.
    • Driven to Discover Podcast
      1/5/26
      This quarter, Driven to Discover produced three episodes and achieved 630 downloads. In all, 25 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 191 per episode.
    • True Blue
      1/7/26
      This quarter, the True Blue campaign website generated 4,845 page views and 24,194 web interactions. 16 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,872 clicks and 2,500 page views. 
    • Trademarks & Licensing
      1/12/26
      This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 535 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 31 retail outlets (17 brick and mortar stores and 14 online retailers).
    • Merit Pages
      1/5/26
      UB's Merit program continued strong this quarter – recognizing 218 UB students for their accomplishments. The student email open rate was 89%, and the student click-to-open rate was 74%, showing that they were eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      1/5/26
      UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters