Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

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University Communications’ activities are closely aligned with the goals of UB’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen UB’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
  3. Protect UB’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support UB’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.

  • FY2024 Year End Summary

    Fiscal years at UB run July 1 to June 30.

    • Brand and Reputation
      7/18/24
      UC's reputation and student recruitment advertising efforts resulted in nearly 700M impressions of UB ad content.
    • News and Earned Media
      7/22/24
      UC’s media relations team produced and edited 314 news releases, 26 media advisories and 21 tip sheets. Unique page views for News Center content totaled 199,333. Earned media (total news placements) was at 38,882. Faculty experts were quoted in 17,500 news stories.
    • Impact in Action
      7/29/24
      Four issues of Impact in Action were deployed externally to an average of 1,721 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to an average of 205 VPS, deans and department chairs. Average open rates were 33.03% and 53.9% respectively, far exceeding the industry average.
    • The UB Effect
      7/31/24
      Eleven issues of The UB Effect were deployed in 2023-24 to an audience of elected officials, business and community leaders, and internal leadership. The newsletter earned average open rates of 32.0 (external) and 69.6 (internal).
    • UB Homepage
      7/15/24
      The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This year, UB’s top-level webpage attracted 2,075,606 page views.
    • Social Media
      7/10/24
      UC’s social team generated 1,813 posts on UB’s main channels, reaching 10.7M users and producing 609,018 total engagements, including 134,640 link clicks on UB content.
    • UBNow
      7/10/24
      UBNow readership remained strong with over 1,062,777 page views, open rate of 41.26% and a click rate of 7.47%.
    • Driven to Discover Podcast
      7/30/24
      Driven to Discover produced eight episodes and achieved 1,462 downloads in FY24. In all, 13 episodes of the podcast have been produced since the show’s launch in Jan. 2023, for an average download rate of 157 per episode.
    • True Blue
      7/17/24
      The True Blue campaign website generated 19,972 page views and 82,940 web interactions. 47 True Blue content pieces (video, editorial and imagery) in UBNow generated 13,984 clicks and 14,587 page views. 
    • Merit Pages
      7/15/24
      UB's Merit pilot program produced strong results this fiscal year – recognizing 9,825 UB students for their accomplishments. The student email open rate was 84%, and the student click-to-open rate was 58%, showing that they were eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      7/15/24
      UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters