Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

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University Communications’ activities are closely aligned with the goals of UB’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen UB’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
  3. Protect UB’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support UB’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.

  • FY2026 Quarter 1

    Fiscal years at UB run July 1 to June 30.

    • Brand and Reputation
      10/8/25
      This quarter, UC continued its Google paid search efforts for recruitment, however, only boosted content ran during this quarter within the reputation campaign, resulting in over 1M impressions of UB ad content.
    • News and Earned Media
      10/7/25
      UC’s media relations team produced and edited 70 news releases, 4 media advisories and 7 tip sheets. Unique page views for News Center content totaled 145,436. Earned media (total news placements) was at 7,068. Faculty experts were quoted in 4,020 news stories.
    • Impact in Action
      10/2/25
      One issue of Impact in Action was deployed externally to 4,050 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 203 VPS, deans and department chairs. Respective open rates were 42.4% and 62.1%, far exceeding the industry average. The issue was also deployed to 19 people who subscribed through a UB research page. Their open rate was 66.7%.
    • The UB Effect
      10/7/25
      The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q1 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 42.9 (external) and 72.8 (internal).
    • UB Homepage
      10/7/25
      TheUB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 440,527 page views.
    • Social Media
      10/7/25
      This quarter, UC’s social team generated 489 posts on UB’s main channels, reaching 3.8M users and producing 229,863 total engagements, including 69,169 link clicks on UB content.
    • UBNow
      10/7/25
      This quarter, UBNow readership remained strong with over 140,494 page views, open rate of 51.28% and a click rate of 9%.
    • Driven to Discover Podcast
      10/1/25
      This quarter, Driven to Discover produced one episode and achieved 368 downloads. In all, 22 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 188 per episode.
    • True Blue
      10/8/25
      This quarter, the True Blue campaign website generated 3,894 page views and 19,091 web interactions. 10 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,090 clicks and 1,023 page views. 
    • Trademarks & Licensing
      11/13/25
      This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 687 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 30 retail outlets (16 brick and mortar stores and 14 online retailers).
    • Merit Pages
      10/1/25
      UB's Merit program continued strong this quarter – recognizing 1,884 UB students for their accomplishments. The student email open rate was 91%, and the student click-to-open rate was 66%, showing that they were eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      10/21/25
      UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters