Four issues of Impact in Action were deployed externally to an average of 3,030 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to an average of 199 VPS, deans and department chairs. Average open rates were 36.5% and 63.2% respectively, far exceeding the industry average. The April 25 issue was also deployed to six people who subscribed through a UB research page. Their open rate was 66.7%.

Regular readers included presidents, provosts, VPRs and chief diversity officers of major universities throughout the country.

The Impact in Action digital newsletter shares news about UB’s major research achievements with AAU and APLU peers, in an effort to strengthen UB’s reputation in academia.

Starting with the April 25 issue, Impact in Action began deploying as a LinkedIn newsletter to a general audience. As of end of Q4, the newsletter had 31.8K subscribers. Engagement was up to: 11,262 impressions, 7,775 reach, 1,543 newsletter article views, 232 engagements (105 likes, 7 comments, 8 reposts, 112 clicks).