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UC's reputation and student recruitment advertising efforts resulted in nearly 700M impressions of UB ad content.

UC’s media relations team produced and edited 314 news releases, 26 media advisories and 21 tip sheets. Unique page views for News Center content totaled 1,069,3533. Earned media (total news placements) was at 38,882. Faculty experts were quoted in 17,500 news stories.

Four issues of Impact in Action were deployed externally to an average of 1,721 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to an average of 205 VPS, deans and department chairs. Average open rates were 33.03% and 53.9% respectively, far exceeding the industry average.

Eleven issues of The UB Effect were deployed in 2023-24 to an audience of elected officials, business and community leaders, and internal leadership. The newsletter earned average open rates of 32.0 (external) and 69.6 (internal).

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This year, UB’s top-level webpage attracted 2,075,606 page views.

UC’s social team generated 1,813 posts on UB’s main channels, reaching 10.7M users and producing 609,018 total engagements, including 134,640 link clicks on UB content.

UBNow readership remained strong with over 1,062,777 page views, open rate of 41.26% and a click rate of 7.47%.

Driven to Discover produced eight episodes and achieved 1,462 downloads in FY24. In all, 13 episodes of the podcast have been produced since the show’s launch in Jan. 2023, for an average download rate of 157 per episode.

The True Blue campaign website generated 19,972 page views and 82,940 web interactions. 47 True Blue content pieces (video, editorial and imagery) in UBNow generated 13,984 clicks and 14,587 page views. 

UC’s Trademarks and Licensing staff reviewed and granted approval of 1649 designs during FY2024 using UB logos and other marks. UC Trademarks and Licensing helped secure and manage the placement of UB-logoed merchandise in 20 retail outlets (13 brick and mortar stores and 7 online retailers).

UB's Merit pilot program produced strong results this fiscal year – recognizing 9,825 UB students for their accomplishments. The student email open rate was 84%, and the student click-to-open rate was 58%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.