Our Work

We are passionate about using our talents to develop a wide range of strategies and solutions that build UB’s reputation as a leading public research university and a great place to work, live and learn.

Here are a few of our core initiatives...

University Communications stewards UB's brand.

Identity and Brand

Leading UB's identity and brand strategy initiative

Here is how we put a face on our ambition, tenacity and bold participation and work collaboratively together to tell UB’s story to the world in an exciting, inspirational and aspirational way.

University Communications maintains UB's homepage.

University Homepage

Maintaining our face to the world

The UB homepage and top-level Web serve as the gateway to the university's online presence and highlight why UB is a premier, research-intensive public university dedicated to academic excellence.

University Communications leads the Digital Communications Transformation.

Web Management

Improving and streamlining online communications

A university-wide initiative led by University Communications, the Digital Communications Transformation (DCT) is backed by extensive research on Web users and is aimed at helping units better achieve their desired communications results.

University Communications promotes UB's exceptional research and teaching.

News Center

Promoting UB's research and teaching to local and global media

UB's News Center connects local, national and international media to the latest research and university news, including photo and video links, and topical posts by UB faculty experts.

University Communications publishes the campus newspaper, UBNow.


Publishing news and views for UB faculty and staff

Keeping faculty and staff apprised of the latest news and announcements, UBNow is the definitive source of campus information.

University Communications stewards UB emergency communications.

Emergency Management

Stewarding emergency communications

Providing the UB community with targeted alerts and updated information during an urgent situation, whether it's an incident on campus or severe weather that affects university operations.

University Communications leads UB's social media outreach.

Social Media

Empowering the UB social network

We're working with communicators across UB to share ideas and best practices for effectively using and managing social media channels including Facebook, Twitter and YouTube.

University Communications leads UB's mobile network development.

UB Mobile

Fingertip access to key information and services

UB's mobile network provides mobile users with convenient access to online information and services, including university libraries and directories, news and announcements, and dining info.

University Communications stewards UB's brand.

Trademarks and Licensing

Ensuring the integrity of the UB brand

Our Trademarks and Licensing program maintains the university's legal rights by monitoring and controlling the use of UB trade names and trademarks.

University Communications produces a high-quality photographic database.

Photo Database

Capturing images of UB's people and places

Our photo database features images of the university's three campuses, along with pictures of campus life and portraits of faculty, staff and students taken by the award-winning photographers of University Communications.

University Communications produces high-quality videography for UB.


Bringing our university to life online

The University Communications YouTube channel includes in-house video projects that reflect all aspects of life at UB, from research and community engagement to student activities and global achievements.

Edition of UBNow.

Email Marketing Communications

We are leading an enterprise-wide email transformation through developing a constituent-centered framework of best practices and processes to guide all digital messaging from the university and its units to internal and external audiences and utilizing a best of breed 21st century tool empowering smarter, higher performing communications.