Our Work
We are passionate about using our talents to develop a wide range of strategies and solutions that build UB’s reputation as a leading public research university and a great place to work, live and learn.
Here are a few of our core initiatives...
Identity and Brand
Leading UB's identity and brand strategy initiative
Here is how we put a face on our ambition, tenacity and bold participation and work collaboratively together to tell UB’s story to the world in an exciting, inspirational and aspirational way.
University Homepage
Maintaining our face to the world
The UB homepage and top-level Web serve as the gateway to the university's online presence and highlight why UB is a premier, research-intensive public university dedicated to academic excellence.
Web Management
Improving and streamlining online communications
A university-wide initiative led by University Communications, the Digital Communications Transformation (DCT) is backed by extensive research on Web users and is aimed at helping units better achieve their desired communications results.
News Center
Promoting UB's research and teaching to local and global media
UB's News Center connects local, national and international media to the latest research and university news, including photo and video links, and topical posts by UB faculty experts.
UBNow
Publishing news and views for UB faculty and staff
Keeping faculty and staff apprised of the latest news and announcements, UBNow is the definitive source of campus information.
Emergency Management
Stewarding emergency communications
Providing the UB community with targeted alerts and updated information during an urgent situation, whether it's an incident on campus or severe weather that affects university operations.
Social Media
Empowering the UB social network
We're working with communicators across UB to share ideas and best practices for effectively using and managing social media channels including Facebook, Twitter and YouTube.
UB Mobile
Fingertip access to key information and services
UB's mobile network provides mobile users with convenient access to online information and services, including university libraries and directories, news and announcements, and dining info.
Trademarks and Licensing
Ensuring the integrity of the UB brand
Our Trademarks and Licensing program maintains the university's legal rights by monitoring and controlling the use of UB trade names and trademarks.
Photo Database
Capturing images of UB's people and places
Our photo database features images of the university's three campuses, along with pictures of campus life and portraits of faculty, staff and students taken by the award-winning photographers of University Communications.
Videos
Bringing our university to life online
The University Communications YouTube channel includes in-house video projects that reflect all aspects of life at UB, from research and community engagement to student activities and global achievements.
Email Marketing Communications
We are leading an enterprise-wide email transformation through developing a constituent-centered framework of best practices and processes to guide all digital messaging from the university and its units to internal and external audiences and utilizing a best of breed 21st century tool empowering smarter, higher performing communications.