Our Work

University Communications drives high-quality communications efforts across UB. From consultations with campus partners to the execution of targeted campaigns, we deliver strategies, products and solutions that meet the evolving needs of UB’s internal and external audiences.

Some of our core initiatives ...

University Communications stewards UB's brand.

Identity and Brand

Leading UB’s identity and brand strategy initiative

Our brand is who we are and how we express our identity through the stories we tell. It is our personality and our voice. UC upholds the UB brand through our creative output and through guidance and consultation with units throughout the university.

University Communications maintains UB's homepage.

Top-Level Web

Maintaining our face to the world

The UB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence.

University Communications leads the Digital Communications Transformation.

Web Management

Enhancing and streamlining online communications

A universitywide initiative led by UC, the Digital Communications Transformation (DCT) is backed by extensive research on web users and is aimed at helping units achieve their desired communications results.

University Communications promotes UB's exceptional research and teaching.

Media Relations

Sharing our expertise and achievements with the media

UC’s News Center connects local, national and international media to the latest research and university news, along with photo links, video links and topical posts by UB faculty experts.

University Communications publishes the campus newspaper, UBNow.


Keeping the UB community in the know

UC’s daily e-newsletter, sent to faculty and staff, is the definitive source for news on campus happenings, research endeavors, student achievements and more.

University Communications stewards UB emergency communications.

Issues Management and Crisis Communications

Preparing for and stewarding emergency communications

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

University Communications leads UB's social media outreach.

Social Media

Empowering the UB social network

In addition to managing UB’s institutional social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok and YouTube, UC works with communicators across UB to share ideas and best practices.

The Trademarks and Licensing website.

Trademarks and Licensing

Ensuring the integrity of the UB brand

UC’s Trademarks and Licensing program safeguards the university’s legal rights by monitoring and controlling the use of UB trade names and trademarks.

Smugmug database screengrab.

Photography and Videography

Capturing UB’s people and places

Our massive photo database, maintained by UC’s award-winning photographers, features stunning campus aerials, intimate portraits, inspiring moments and more, while our in-house video projects bring all aspects of the UB experience to life.

Edition of UBNow.

Email Marketing Communications

Delivering the right message

With the help of a best-in-class, 21st-century tool, UC is leading an initiative that will transform the university’s email communications, incorporating best practices and processes to guide all digital messaging and enabling smarter, higher-performing communications.