Navigating a large university should feel seamless, informative, and welcoming—and at the University at Buffalo (UB), we’re reimagining that experience. If you are a digital communications professional who thrives at the intersection of content, user experience, and technology, UB has an exciting opportunity for you as the Digital Communications Specialist (Map & Wayfinding Solutions) in the Division of University Communications (UC). In this newly created role, you’ll help shape and steward UB’s next-generation enterprise map and wayfinding platform—an essential digital experience that connects people to places, enhances accessibility, and brings our campuses to life. Join New York’s flagship and one of the nation’s leading public research universities to help build a more connected, navigable, and inclusive UB.

Position Overview

University Communications provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. Within this framework, the Digital Communications Specialist (Map & Wayfinding Solutions) will lead content coordination and governance for UB’s enterprise digital map and wayfinding product.

This position ensures that map content is accurate, accessible, on-brand, and audience-centered. The incumbent will manage coordination with Facilities and UBIT, as well as with units responsible for specific data layers (e.g., parking, dining, accessibility routes, points of interest). Working collaboratively with a cross-divisional stakeholder committee, the specialist will help align product evolution—such as feature prioritization and data layer expansion—with institutional priorities and user needs.

The role involves developing documentation, workflows, and standards that empower decentralized data contributors while maintaining institutional consistency. The position requires exceptional communication and project coordination skills, a strong understanding of digital content management, and the ability to work effectively across a complex, collaborative enterprise environment.

Key responsibilities include:

• Serving as the day-to-day business owner of the map and wayfinding platform.
• Leading content management, contributor training, and cross-divisional coordination.
• Co-developing the product roadmap in partnership with Facilities and UBIT.
• Chairing (or co-chairing) the enterprise map governance committee.
• Ensuring the map platform evolves to meet user expectations and institutional standards for accessibility, inclusivity, and brand integrity.
• Supporting UC digital products, content initiatives, and process improvements, as needed.

Outstanding Benefits Package

Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options, and an option for a hybrid work modality. We focus on creating and sustaining a healthy mix of work, personal and academic pursuit—all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.

The University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

DEADLINE FOR APPLICATIONS: March 14, 2026

Responsibilities:

• Draft content for UBNow newsletter
• Lead True Blue presentations for student groups
• Track and highlight student achievements via Merit Pages
• Support other communications projects as needed

Requirements:

• Pursuing degree in communications, marketing, PR or related field
• Strong writing, organization and multitasking skills
• Proficient in Microsoft Office, Box, Zoom
• Project management and social media experience a plus

Handshake job ID: 10770490

Responsibilities:

• Lead True Blue promotional activities, including presentations for student groups
• Manage inventory and merchandise deliveries
• Assist in the review and approval of student clubs as it relates to brand adherence
• Aggegrate social media content into quarterly reports
• Provide ongoing support to the marketing team overall

Requirements:

• Pursuing degree in communications, marketing, PR or related field
• Comfort with learning new technologies, public speaking and customer service
• Project management and event coordination experience is a plus
• Reliable form of transportation for delivery purposes
• Proficient in Microsoft Office - especially PowerPoint - Box and Zoom

Handshake job ID: 10770486

Responsibilities:

• Develop multimedia content for UB’s institutional social media accounts
• Including short-form video content (Reels, TikTok, YouTube shorts)
• Assist with channel management and operations
• Monitor activity and engage with online audiences
• Support other social media projects and initiatives, as needed

Requirements:

• Strong understanding of major social media platforms
• Demonstrated experience creating short-form video content
•  Effective writing, multitasking and communication skills
• Ability to create visually appealing content

Handshake job ID: 10770472

Responsibilities:

• Assist with management and administrative operations related to UB's institutional social media accounts and supporting tools
• Monitor UB's institutional social media accounts and landscape, identifying and escalating engagement opportunities, customer service inquiries, trends
• Support social media analytics activities
• Conduct peer and industry research
• Contribute to other social media projects and initiatives, as needed

Requirements:

• Demonstrated knowledge of major social media platforms
• Strong organizational skills and attention to detail
• Basic understanding of social media analytics and metrics
• Sound judgment and interpersonal communication

Handshake job ID: 10770482