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UC’s media relations team produced and edited 77 news releases, 6 media advisories and 10 tip sheets. Unique page views for News Center content totaled 268,787. Earned media (total news placements) was at 7,653. Faculty experts were quoted in 3,895 news stories.

One issue of Impact in Action was deployed externally to 2,468 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 209 VPS, deans and department chairs. Respective open rates were 32.10% and 61.17%, far exceeding the industry average.

Three issues of The UB Effect were deployed in Q1 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.4 (external) and 75.4 (internal)

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 491,368 page views.

This quarter, UC’s social team generated 490 posts on UB’s main channels, reaching 3.2M users and producing 188,557 total engagements, including 57,857 link clicks on UB content.

UBNow is the definitive source of campus information, research news, student achievements and more. Faculty and staff receive the e-newsletter daily, and students receive it periodically throughout the semester.

This quarter, Driven to Discover produced one episode and achieved 299 downloads. In all, 14 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 167 per episode.

This quarter, the True Blue campaign website generated 4,235 page views and 18,969 web interactions. 10 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,478 clicks and 2,057 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 627 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 20 retail outlets (13 brick and mortar stores and 7 online retailers).

Merit continued strong this quarter – recognizing 6,501 UB students for their accomplishments. The student email open rate was 83%, and the student click-to-open rate was 59%, showing they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.