UB's Merit program continued strong this year – recognizing 15,517 UB students for their accomplishments. The student email open rate was 77%, and the student click-to-open rate was 63%, showing that they were eager to engage with the platform and its content.
Merit student stories reached 659 media outlets, 460 high schools and 970 government representatives.
Merit creates personalized stories about our students’ accomplishments and then distributes those stories directly to those students, their hometown media outlets, their local government representatives and the high schools that they graduated from.
| Students recognized | 15,517 |
| Student email open rate | 77% |
| Student click-to-open rate | 63% |
| Social media impressions | 9.33M |
| Media outlets reached | 1.5k |
| High schools reached | 1.4k |
| Government representatives reached | 1.5k |
| Student profile updates | 1.1k |
| Social actions | 28.4k |