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This quarter, UC's reputation and student recruitment (domestic/international) advertising efforts resulted in over 657M impressions.

UC’s media relations team produced and edited 88 news releases, 5 media advisories and 6 tip sheets. Unique page views for News Center content totaled 314,366. Earned media (total news placements) was at 13,108. Faculty experts were quoted in 4,139 news stories.

One issue of Impact in Action was deployed externally to 2,471 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 206 VPS, deans and department chairs. Respective open rates were 33.0% and 54.7%, far exceeding the industry average.

Three issues of The UB Effect were deployed in Q4 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 33.1% (external) and 72.8% (internal).

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 493,416 page views.

This quarter, UC’s social team generated 521 posts on UB’s main channels, reaching 2.8M users and producing 213,798 total engagements, including 88,205 link clicks on UB content.

This quarter, UBNow readership remained strong with over 254,749 page views, open rate of 42.80%, a click rate of 7.31% and a click to open rate (recipients who actively opened the email) of 17.08%.

This quarter, Driven to Discover produced one episode and achieved 321 downloads. In all, 13 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 156 per episode.

This quarter, the True Blue campaign website generated 3,904 page views and 16,154 web interactions. 9 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,267 clicks and 1,730 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 581 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 20 retail outlets (13 brick and mortar stores and 7 online retailers).

UB's Merit program continues strong – recognizing 8,182 UB students for their accomplishments in Q4. The student email open rate was 77%, and the student click-to-open rate was 54%, showing they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.