The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Twelve issues of The UB Effect were deployed in 2024-25 to an audience of elected officials, business and community leaders, and internal leadership. The newsletter earned average open rates of 38.2 (external) and 76.2 (internal).
| Internal Average | click rate | 9.4% |
| Internal Average | open rate | 76.2% |
| Q1 | click rate | 13.0% |
| Q1 | open rate | 75.4% |
| Q2 | click rate | 7.2% |
| Q2 | open rate | 76.7% |
| Q3 | click rate | 11.2% |
| Q3 | open rate | 81.7% |
| Q4 | click rate | 6.1% |
| Q4 | open rate | 70.9% |
| Number of issues | 12 |
| Combined click rate | 13.3% |
| Combined open rate | 38.2$ |
UB, partners awarded $40M to boost semiconductor industry (July 2024 issue) $28 million+ NIH grant will improve local health outcomes (January 2025 issue) |