University at Buffalo (UB)
UC’s Trademarks and Licensing staff reviewed and granted approval of 2,091 designs using UB logos and other marks for FY2025. UC helped secure and manage placement of UB-logoed merchandise in 23 retail outlets (13 brick and mortar stores and 10 online retailers).
UC’s Trademarks and Licensing program safeguards the university’s legal rights by monitoring and controlling the use of UB trade names and trademarks.
| Artwork Approvals: Total | 2091 |
| Artwork Approvals: Retail | 766 |
| Artwork Approvals: Internal | 1325 |
| Brick and Morter Outlets | 13 |
| Online Outlets | 10 |
| Names of Brick and Mortar Outlets | Walmart, Rally House, Cracker Barrel, Dick’s, Target, Tops, Wegmans, Costco, T.J. Maxx, T-Shirt University, Campus Tees, UB Bookstore, and Alumni Arena Bulls Shop |
| Names of Online Outlets | Fanatics, MAC Store, ShopUBBulls.com (UB Athletics), UB Bookstore (Follett), AthletesThread.com, NIL.Store (Campus Ink), RallyHouse.com, and 3 dedicated Amazon stores – Trevco, Blue 84, and Desert Cactus |