Social Media
This year, UC’s social team generated 1,907 posts on UB’s main channels, reaching 12.5M users and producing 831,274 total engagements, including 244,076 link clicks on UB content.
Among this content were 65 posts of DEI content, which achieved a reach of 353,465, generating 21,792 total engagements.
In addition to managing UB’s institutional social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok and YouTube, UC works with communicators across UB to share ideas and best practices.
| total post reach | 12,460,512 | |
| total engagements | 831,274 | |
| total link clicks | 244,076 | |
| total video views | 2,407,514 | |
| published messages | 1,907 |
Content Examples
| total post reach | 353,465 | |
| total engagements | 21,792 | |
| total link clicks | 2,840 | |
| published messages | 65 |
Content Examples
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