Driven to Discover produced eight episodes and achieved 1,736 downloads in FY25. In all, 21 episodes of the podcast have been produced since the show’s launch in Jan. 2023, for an average download rate of 180 per episode.
The Driven to Discover podcast demonstrates the global impact of UB faculty researchers, builds internal pride, and raises awareness among researchers at peer institutions through candid conversations with UB researchers about their inspirations and goals.
Our hosting platform, Buzzsprout, is one of the biggest in the world, with 120,000+ active shows on their platform. Per their data, any podcast that achieves 28 downloads within the first seven days of launch is within the top 50% of podcasts. Every episode of Driven to Discover produced thus far has surpassed that benchmark by a wide margin, including the eight launched in FY25. The top-performing podcast this year, Weight-Loss Drugs with Nicole Albanese, achieved 133 downloads in the first seven days, placing it in the top 25% of podcasts.
Driven to Discover reaches listeners in 60 countries through roughly 30 apps/platforms. The top apps/platforms in FY25 were UBNow (43%), Apple Podcasts (26%), Spotify (12%) and Web browser (8%). The top device was Apple iPhone (47%) and the top category was mobile (61%).