Analysis of Customer Relationship Management (CRM) Data to Understand Stocking Behaviors of ORS and Zinc at Drug Outlets in Uganda

Photo by Biplab Bhattacharya.

"The team from University at Buffalo has been tremendous to work with. Their support has helped us dive deeper into our program’s data to understand what’s working and not working and improve the quality and manner in which healthcare is delivered in our program countries."  -Felix Lam, Clinton Health Access Initiative

Uganda has a population of 38 million people of which 89 percent is rural. Under 5 mortality rate is 69% (2012) with the major causes being Malaria, Diarrhea and Pneumonia. Access and availability of therapeutics for Malaria, Diarrhea and Pneumonia is key. Awareness campaigns have been used in attempt to increase availability of these therapeutics.

Clinton Health Access Initiative (CHAI), Uganda ran an educational intervention in 2015 across more than 7000 drug shops and pharmacies throughout the country. The intervention consisted of informing drug-shops and pharmacies about Oral Rehydration Salts (ORS) and Zinc (used to treat diarrhea) and recording their counts. PhD Candidate Biplab Bhattacharya in partnership with UB and CHAI colleagues have explored and analyzed the data collected from this survey.

Our Team

Rajan Batta

SUNY Distinguished Professor of Industrial and Systems Engineering; Associate Dean for Faculty Affairs

Department of Industrial and Systems Engineering

410 Bell Hall

Phone: 716-645-0972


Li Lin

Founding Co-lead, Community for Global Health Equity; Professor

Department of Industrial and Systems Engineering

412 Bell Hall Buffalo

Phone: 716-645-4713


Biplab Bhattacharya in Uganda.

Biplab Bhattacharya, PhD

UB Alumnus; Former Graduate Assistant

Industrial and Systems Engineering and Community for Global Health Equity

Clinton Health Access Initiative Partners

Felix Lam and Shreya Agrawal