News

Throughout the eCRM implementation process, we will be communicating regularly with the campus community on important updates, milestones and opportunities regarding our move to Salesforce.

Marketing Cloud milestone update: IP Warming begins July 12
7/12/23
Starting July 12 and spanning over four weeks, UB will send approximately 400,000 emails to internet service providers (ISPs) that host our faculty, staff, student, alumni and donor email addresses to introduce our new email service and elevate deliverability.
eCRM April 2023 Update
4/12/23
The eCRM Initiative is in full swing. Here’s what’s happening.
New enterprise-wide CRM to strengthen university relationships
8/16/23
UB officials gathered March 3 to celebrate a significant milestone toward establishing the university’s first enterprise-wide constituent relationship management system (eCRM).
Official Launch: Spring 2022
2/3/23
The enterprise CRM initiative is a multiphase, multiyear effort that formally launched in Spring 2022 with the release of an RFI that helped us develop a general understanding of vendor systeam features and capabilities across marketplace resulting in the selection of Salesforce as our unified engagement platform.
BEP Adopts Salesforce CRM to Strengthen Industry Relationships
12/29/22
Business and Entrepreneur Partnerships (BEP) uses Salesforce CRM to primarily support team members who do outreach internally with faculty, current students, and UB alumni interested in entrepreneurship/commercialization and externally to private businesses (industry) for the purpose of furthering their innovation, R&D, licensing UB tech and employing students via internships, experiential learning, or permanent hire. BEP teamed with Redpath Consulting Group to implement a 360-degree solution that allows for prospect and sales process tracking, program management, internal collaboration, and impact measurement.