Event Management: Customer-centric Digital Engagement and Experience

What we will achieve:

  • Strengthening relationships with students, faculty, staff, alumni, donors and key stakeholders through branded and customized digital engagement and experiences in support of the university’s pursuit of its Top 25 Ambition
  • Realizing operational efficiencies to support student success, increase constituent engagement and improve university-wide service levels
  • Adoption of a single, accurate and accessible source of constituent engagement data
  • Creation of standard and streamlined event management processes and procedures

We will get there through:

  • Building a new paradigm for events management and registration practices
  • Use of branded personalized digital invitations and registration pages
  • Increased constituent engagement
  • Improved university-wide coordination in digital outreach and engagement
  • Automated engagement  

Using a platform and practices that:

  • Empower event planners and engagement officers to meet unit needs
  • Utilize best practice standards and guidelines
  • Leverage proven performance KPIs
  • Support targeted, personalized, and accessible outreach and engagement efforts
  • Minimize redundancy through collaborative development of event invitations and event landing pages

How does this benefit UB?

  • Elevated effectiveness and added value to event promotion and participation outcomes
  • Extraction of actionable, consistent insights to drive understanding of our audiences and improve performance
  • Increased brand recognition
  • Calendar integration
  • Facilitating collaboration and coordination efforts within our large, distributed organization
  • Leveraging operational efficiencies

Functional Lead: Thomas McArthur, University Advancement

Status: Planning