Event Management: Customer-centric Digital Engagement and Experience
What we will achieve:
Strengthening relationships with students, faculty, staff, alumni, donors and key stakeholders through branded and customized digital engagement and experiences in support of the university’s pursuit of its Top 25 Ambition
Realizing operational efficiencies to support student success, increase constituent engagement and improve university-wide servicelevels
Adoption of a single, accurate and accessible source of constituent engagement data
Creation of standard and streamlined event management processes and procedures
We will get there through:
Building a new paradigm for events management and registration practices
Use of branded personalized digital invitations and registration pages
Increased constituent engagement
Improved university-wide coordination in digital outreach and engagement
Automated engagement
Using a platform and practices that:
Empower event planners and engagement officers to meet unit needs
Utilize best practice standards and guidelines
Leverage proven performance KPIs
Support targeted, personalized, and accessible outreach and engagement efforts
Minimize redundancy through collaborative development of event invitations and event landing pages
How does this benefit UB?
Elevated effectiveness and added value to event promotion and participation outcomes
Extraction of actionable, consistent insights to drive understanding of our audiences and improve performance
Increased brand recognition
Calendar integration
Facilitating collaboration and coordination efforts within our large, distributed organization
Leveraging operational efficiencies
Functional Lead: Thomas McArthur, University Advancement