faculty and students.

eCRM Projects

Why eCRM?

A unified, enterprise-wide CRM approach offers the following strategic benefits:

One source for all constituent engagement data

More intelligent and personalized engagement

Fewer organizational barriers and improved coordination

Metrics to evaluate engagement

The eCRM Initiative

What is a CRM?

Constituent Relationship Management (CRM) enables improved data sharing, better insights, greater engagement and stronger connections through a unified set of processes and supporting technologies used to facilitate the University’s interactions with current and future members of the UB Community.

Salesforce: UB's Unified Enagement Platform

Salesforce CRM connects 360° insights across recruitment & admissions, student experience, advancement and marketing on an integrated platform for a unified view of every constituent.


The eCRM roadmap reflects our initial discovery review process and Phase 1 (2023) commitments.