Digital Communications: Personalized Digital Messaging and Experience

• Strengthening relationships with students, faculty, staff, alumni, donors and key stakeholders through branded and personalized digital messaging and experiences in support of the university’s pursuit of its Top 25 Ambition
• Realizing operational efficiencies to support student success, increase constituent engagement and improve university-wide coordination in digital communication
• Adoption of a single, accurate and accessible source of demographic data

• Building a new paradigm for email communications practices
• Use of branded personalized digital messaging
• Increased constituent engagement
• Improved university-wide coordination in digital communication

• Empower communicators to meet unit needs
• Utilize best practice standards and guidelines
• Leverage proven performance KPIs
• Support targeted, personalized and accessible communications
• Minimize redundancy through collaborative development of communications
• Increase capacity through leveraging AI systems

• Elevated effectiveness and added value to email communications
• Extraction of actionable, consistent insights to helps us understand our audiences and improve email performance
• Increased brand recognition
• Facilitating collaboration and coordination efforts within our large, distributed organization
• Leveraging operational efficiencies

• A transformative tool empowering smarter, higher performing communications and providing one unified environment for CRM and Email Marketing
• Top quality 21st century product utilized by more than half our AAU peers
• Consistent but flexible environment
• Branded at the university and unit level
• Templates and tools
• Personalized dynamic content
• Targeted audience segmentation
• Outcome metrics

Functional Lead: Rebecca Bernstein, University Communications

Status: In progress