Enterprise Digital Communication Strategy Committee convenes.
Fall 2022 (Completed)
Advancement solution is identified.
Winter 2022 (Completed)
Events Management solution identified.
Winter 2022 (Completed)
Marketing Cloud implementation launched March 2023. Initial scope includes pilot units that represent a variety of institutional communication and marketing needs.
Winter 2022 (Completed)
Salesforce Strategic Engagement launched March 2023. Scope includes development of future state roadmap and data-sharing strategy.
Spring 2023 (Completed)
Salesforce concluded their Strategic Engagement and presented their findings and recommendations to UB.
Summer 2023 (Ongoing)
Advancement and Events solutions expected to be purchased and implemented.
Summer 2023 (Ongoing)
Marketing Cloud implementation supporting digital communications for select pilot units is expected to go live by late August.
Summer 2023 (Ongoing)
Review of the SPE deliverables is underway.
Summer 2025 (Future)
University Advancement expects to go live with the chosen solution in August 2025.