A challenging task in product design is mapping consumer considerations of a product to design considerations under control of the development team. This process largely depends on designers identifying and mapping psychological and consumer level factors to engineered attributes.

Recent collaboration between UB's School of Engineering and Applied Sciences and the School of Management has investigated the Cyber-Empathic Design (CED) method to assist with this process. The method couples user-product interaction data acquired through embedded sensors with user feedback toward mapping user perceptions to underlying product features. This webinar will review findings from the research, including a case study of sensor-integrated shoes, as well as objectives for future research and making CED feasibly scalable.

Presented by Andrew Olewnik, the Director of Experiential Learning for School of Engineering and Applied Sciences, Kemper Lewis, Professor & Chair of the Department of Mechanical and Aerospace Engineering and also holds an appointment as Professor in the Department of Management Science and Systems and Arun Lakshmanan, Assistant Professor of Marketing in the School of Management.