This quarter, UC had four campaigns currently live including reputation, WNY parents, domestic recruitment and the IHE/THE AI Summit initiatives, resulting in nearly 13M impressions of UB ad content.

UC’s media relations team produced and edited 82 news releases, 6 media advisories and 9 tip sheets. Unique page views for News Center content totaled 199,854. Earned media (total news placements) was at 6,593. Faculty experts were quoted in 2,745 news stories.

One issue of Impact in Action was deployed externally to 3,831 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 203 VPS, deans and department chairs. Respective open rates were 40.0% and 66.0%, far exceeding the industry average. The issue was also deployed to 25 people who subscribed through a UB research page. Their open rate was 64.0%.

The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 46.3 (external) and 75.0 (internal).

The UB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 434,965 page views.

This quarter, UC’s social team generated 436 posts on UB’s main channels, reaching 2.7M users and producing 118,137 total engagements, including 15,904 link clicks on UB content.

This quarter, UBNow readership remained strong with over 193,406 page views, open rate of 49.30% and a click rate of 6.64%.

This quarter, Driven to Discover produced three episodes and achieved  642 downloads. In all, 28 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 193 per episode.

This quarter, the True Blue campaign website generated 3,592 page views and 23,197 web interactions. 10 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,186 clicks and 1,421 page views. 

UB's Merit program continued strong this quarter – recognizing 6,233 UB students for their accomplishments. The student email open rate was 92%, and the student click-to-open rate was 59%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.