UC’s media relations team produced and edited 82 news releases, 6 media advisories and 9 tip sheets. Unique page views for News Center content totaled 199,854. Earned media (total news placements) was at 6,593. Faculty experts were quoted in 2,745 news stories.
UC’s News Center connects local, national and international media to the latest research and university news, along with photo links, video links and topical posts by UB faculty experts.
| News releases | 82 |
| Media advisories | 6 |
| Tipsheets | 9 |
| Media placements: overall | 6,593 |
| Media placements: faculty experts | 2,745 |
| News Center page views | 199,854 |
Examples of high performing content.
UBNow articles and news releases shared across owned social channels that focus on UB initiatives with a community impact in Western New York.
| Total reach | 32,010 | |
| Total engagements | 1,759 | |
| Link clicks | 94 | |
| Published messages | 8 |