This quarter, the True Blue campaign website generated 3,592 page views and 23,197 web interactions. 10 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,186 clicks and 1,421 page views.
The True Blue social media strategy generated 38 posts, earning a potential reach of 251.73k with 14.07k social media engagements (likes, shares, comments, clicks), as well as 202 mentions of #UBTrueBlue from non UC-owned accounts with a 600.75k potential reach.
| page views | 3,592 | |
| web interactions | 23,197 |
| Items | 10 | |
| Types | Employee Engagement and Success programs, Blue out games, Mascot Madness, individual features, slideshows, videos, etc. Included in issues as features, Need To Knows, Of Note and UB Seen. | |
| Clicks | 1,186 | |
| Page views | 1,421 |
| reach | 251.73k | |
| engagements | 14.07k | |
| posts published with #UBTrueBlue on owned channels | 38 | |
| mentions with #UBTrueBlue on non-owned channels | 202 | |
| reach with #UBTrueBlue on non-owned channels | 600.75k |