UB's Merit program continued strong this quarter – recognizing 6,233 UB students for their accomplishments. The student email open rate was 92%, and the student click-to-open rate was 59%, showing that they were eager to engage with the platform and its content.
Merit student stories reached 875 media outlets, 505 high schools and 762 government representatives.
Merit creates personalized stories about our students’ accomplishments and then distributes those stories directly to those students, their hometown media outlets, their local government representatives and the high schools that they graduated from.
| Students recognized | 6,233 |
| Student email open rate | 92% |
| Student click-to-open rate | 59% |
| Social media impressions | 65.3k |
| Media outlets reached | 875 |
| High schools reached | 505 |
| Government representatives reached | 762 |
| Student profile updates | 527 |
| Social actions | 1.4k |