The UB Effect

The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Three issues of The UB Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 46.3 (external) and 75.0 (internal).

Examples of high-performing content

UB to partner in AI-focused SUNY education project (February 2026 issue)
Program helps people stay on the recovery path (January 2026 issue

Monthly Issues